Under Wraps

A silk cover, a car underneath, and one slow reveal. Original work, owned outright.

01

The idea

The reveal is the oldest move in advertising because it still works. This one stages it in 3D: fabric, studio light, and a car that earns the pull.

02

The build

Modelled, simulated and rendered in Blender. The cloth is a physics simulation, so every fold and drag behaves like real fabric on real paint.

03

Why it's in the vault

Launches live or die on the reveal moment. This is the kind of motion that makes one worth watching, and it's ours outright.

Your product, revealed properly.